Integrated Account-Based Platform including Digital Channels
TransSIGHT, in partnership with BART, designed, developed, implemented and now supports the BART MaaS mobile app available on both iOS and Android platforms and the completely redesigned BART.gov
Bay Area Rapid Transit last updated its digital channels around 2009. This included redesigning and implementing a new BART.gov website. Since then, the technologies and the channels have evolved dramatically.
TransSIGHT led a digital strategy initiative through which it performed a user need assessment and discovery and prepared a digital channel strategy, Connected Journey.
The main goal was to unify the user interface and to provide channels to engage and connect with patrons. Under this strategy, BART.gov (originally built using Drupal) has been re-implemented as a web-responsive website and iOS and Android native apps built and deployed website.
BART has rolled out its most significant parking payment modernization effort to date, offering daily fee parking payment through the official BART app at five stations: Antioch, West Oakland, Hayward, South San Francisco, and El Cerrito del Norte.
With the daily fee parking payment through the app, riders can park at the five stations and then pay on their phones to avoid waiting in line to pay for a stall.
The Official BART app leverages TransSIGHT’s Mobility as a Service platform, TransSIGHT Move with the add-on parking management module, TransSIGHT Stow.
Key Functions and Features
– Set up to serve 50,000 parking stalls per day
– Allows Parking Administrator to manage parking inventory and pricing in real-time
– API-based modular system architecture
– Easy-to-use User Interface requiring two clicks to pay for a parking stall
– Real-time usage and revenue reporting
– Tools to make accounting and reconciliation easy for Treasury and Finance teams
– Multiple parking products supported
– Integration with Clipper (AFC) system to ensures can make payments for transit
– Intuitive portal for Parking Enforcement officers
Mobile App Capabilties
The Official BART App provides comprehensive trip information and navigation into one unified platform with personalized preferences.
The official BART app offers riders end-to-end trip planning, real-time departures with data straight from BART, service advisories, and the ability to save your favorite trips and stations.
The most exclusive feature to the BART app is BART’s new Trip Planner, offering end-to-end multi-modal trip itineraries. It allows BART riders, public transit users, and those who walk, bike or drive to our stations, to plug in their starting point and destination to get the most transit-friendly and fastest route.
The new Trip Planner includes 31 transit operators and provides interactive, personalized itineraries using the many modes of transportation and transit the Bay Area offers.
